How are you retaining your customers?

[Christina Bee]

Question - What are you doing to stay in front of your service customers? Do you know who has bought and never serviced? Who is WAY overdue but lives down the road? Are you only using OEM programs? Email? Direct Mail? Social? Service marketing can be very expensive if not done correctly, and you lose business if you aren't hitting the customer at the right time, especially if you have a wait for appointments. While I provide a service that helps service business, I am genuinely curious to what everyone is doing.