How Effective Is Influencer Marketing in 2025?

[kylewilliam]

Hi everyone!

I’ve been exploring different digital marketing strategies and keep seeing a lot of discussion around influencer campaigns. One area that stands out is social influencer marketing, where brands partner with online personalities to promote their products or services.

I’m curious to know how effective this approach is in 2025. Are businesses still seeing strong engagement and ROI? How have recent trends like AI influencers and changing platform algorithms affected performance? I’d love to hear your experiences.

What platforms or influencer tiers (micro, macro, nano) are delivering the best results for your campaigns lately?

 

[kylewilliam]

Hi everyone!

I’ve been exploring different digital marketing strategies and keep seeing a lot of discussion around influencer campaigns. One area that stands out is social influencer marketing, where brands partner with online personalities to promote their products or services.

I’m curious to know how effective this approach is in 2025. Are businesses still seeing strong engagement and ROI? How have recent trends like AI influencers and changing platform algorithms affected performance? I’d love to hear your experiences.

What platforms or influencer tiers (micro, macro, nano) are delivering the best results for your campaigns lately?

thanks in advance for any help