How Effective Is Influencer Marketing in 2025?

[kylewilliam]

Hi everyone!

I’ve been exploring different digital marketing strategies and keep seeing a lot of discussion around influencer campaigns. One area that stands out is social influencer marketing, where brands partner with online personalities to promote their products or services.

I’m curious to know how effective this approach is in 2025. Are businesses still seeing strong engagement and ROI? How have recent trends like AI influencers and changing platform algorithms affected performance? I’d love to hear your experiences.

What platforms or influencer tiers (micro, macro, nano) are delivering the best results for your campaigns lately?

 

[kylewilliam]

Hi everyone!

I’ve been exploring different digital marketing strategies and keep seeing a lot of discussion around influencer campaigns. One area that stands out is social influencer marketing, where brands partner with online personalities to promote their products or services.

I’m curious to know how effective this approach is in 2025. Are businesses still seeing strong engagement and ROI? How have recent trends like AI influencers and changing platform algorithms affected performance? I’d love to hear your experiences.

What platforms or influencer tiers (micro, macro, nano) are delivering the best results for your campaigns lately?

thanks in advance for any help

 

[Winnehe]

I’ve seen way better results lately by pairing local micro-influencers with Snapchat advertising. The combo works because influencers drive quick attention, and then retargeting with Snapchat advertising keeps us in front of people who already showed some interest. It’s not magic, but the CPMs are low and the age targeting is spot on for younger demos. Helps stretch the spend further than just relying on influencers alone.