How Much Does SEO Cost Per Month in the USA?
- Thread starter bironwarner
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Yes sir, and I figured you were but I felt like with the things people believe today someone would believe it or worst a web developer would repeat it as fact. (-;
And speed is just the tip of the spear you’ve got:
1.) 98% of websites aren’t ADA compliant, which can get you sued and fined yet.
2.) The hero image should be powerful, create an emotional connection, and make me believe my life would be happier, better, and more productive if I just owned what your selling but instead most websites have sliders and videos that break you out of the state of flow.
3.) The call to action should guide me down a funnel but the average site doesn’t have one.
4.) Pop ups break the state of flow and force me to take some form of action, like closing it for stupid stuff like trying to get my location when you should be getting my IP address from your stats.
5.) Links to social media sites that are off topic, leak link juice, and the social sites tracks the visitor from my site and shows my competitions ads.
And I could go on with blogs, press releases, image names, image folder names, title tags, meta tags, its almost like the entire websites are meant to be a joke!
So while I figured you were joking with all the bad stuff already being done I figured I’d better point out the truth.
A lot of dealerships are lucky that the ambulance chasers haven't sent them a letter.
A lot of dealer websites use paradigms that we popular a decade ago.
You missed the chatbot on mobile that blocks 1/3 of the screen. Always pops up. Nobody answers the chat because it's after hours.
There are few good out of the box website systems and a few companies are finally put effort into the UI issues but still so many that are lacking.
I will still keep providing rants and thoughts because someone is listening.
A lot of dealer websites use paradigms that we popular a decade ago.
You missed the chatbot on mobile that blocks 1/3 of the screen. Always pops up. Nobody answers the chat because it's after hours.
There are few good out of the box website systems and a few companies are finally put effort into the UI issues but still so many that are lacking.
I will still keep providing rants and thoughts because someone is listening.
What are your thoughts on a custom home grown, not a 3rd party AI that the dealership would have total control of that could be used as a Chatbot, maybe even one that could scrape data across the internet to find what the custom is looking for and bring that data into the dealerships website?
A custom, home‐grown solution can offer significant benefits. With total control over the technology and data, the dealership can tailor the chatbot precisely to its brand, customer needs, and operational workflows. This means you can integrate it deeply with your CRM, inventory systems, and even use it to fetch real-time, relevant data from the web that aligns with what your customers are searching for.
What do you think? Do you see more potential benefits or challenges with a custom-built approach?
I think AI does some neat things but I've yet to understand the thought process of using it as a communication medium. I can sort of understand after hours cases but the rest of it sort of goes against the whole point of the dealership model. What value does a dealer offer if there isn't a need for an individual to answer my questions and guide me through the buying process? If this isn't needed or is bypassed, what benefit do I get from a dealer that I couldn't get ordering directly from the OEM?
I would think it would make more sense to be the version of the AI you want to implement. Put your trained sales staff in front of customers on your website just like if a customer was on the lot. Build rapport early in the process and streamline the experience.
I would think it would make more sense to be the version of the AI you want to implement. Put your trained sales staff in front of customers on your website just like if a customer was on the lot. Build rapport early in the process and streamline the experience.
In my humble opinion some of the OEM's would love nothing more than to be able to get rid of the dealerships!
And during dealership hours and as long as a person can do it better a real person would be better however, AI will only get better and the time it takes to hire and train a person will only get more expensive.
As new players emerge across the globe, that largely operate without maintaining their inventory. In this era of platform competition, victory goes to those armed with superior platforms, more effective marketing, and enhanced performance.
And AI stands out as something that can help the online players transform the landscape of how dealerships handle both parts and car sales.
Things they could do...
1. Dynamic Inventory Management:
AI-driven systems excel at automating inventory management, offering dealerships a dynamic and real-time solution. These systems can seamlessly integrate with existing databases and continuously update inventory listings. This ensures that customers browsing the website are presented with accurate and up-to-date information on available cars and parts, leading to increased customer satisfaction and trust.2. Predictive Analytics for Demand Forecasting:
AI algorithms can analyze historical data, market trends, and customer behavior to predict future demand for specific cars or parts. By leveraging predictive analytics, dealerships can optimize their inventory, ensuring that popular items are well-stocked while minimizing overstock situations. This not only improves sales but also streamlines the ordering process, saving both time and resources.3. Automated Customer Interactions:
Implementing AI-powered chatbots on dealership websites enables automated customer interactions. These chatbots can answer common inquiries, provide information about available cars and parts, and even assist with scheduling test drives or service appointments. This not only enhances the customer experience by providing instant responses but also frees up dealership staff to focus on more complex tasks.4. Personalized Recommendations:
AI algorithms analyze customer preferences, purchase history, and browsing behavior to deliver personalized product recommendations. Whether a customer is searching for a specific car model or looking for compatible parts, the website can showcase relevant suggestions. Personalization not only improves the likelihood of making a sale but also enhances the overall user experience.5. Dynamic Pricing Optimization:
AI's ability to process vast amounts of data in real-time enables dynamic pricing optimization. Dealerships can set pricing strategies that consider factors such as market demand, competitor pricing, and historical sales data. This ensures that prices are competitive and reflective of current market conditions, maximizing revenue and maintaining a competitive edge.6. Visual Recognition for Parts Identification:
AI-powered visual recognition technology can simplify the identification of auto parts. Customers can upload images or use their device's camera to identify specific parts they need. This not only expedites the search process but also reduces the chances of ordering incorrect or incompatible parts.7. Automated Marketing Campaigns:
AI-driven tools can analyze customer data to create targeted and personalized marketing campaigns. Whether it's promoting special offers on cars or highlighting discounts on parts, automated marketing campaigns can reach the right audience at the right time, driving engagement and sales.8. Streamlined Documentation Processes:
AI can assist in automating the documentation processes associated with car sales. From generating contracts to processing paperwork, AI-powered systems can reduce the administrative burden on dealership staff, ensuring smoother and faster transactions.9. Fraud Detection and Prevention:
AI algorithms can enhance website security by detecting and preventing fraudulent activities, such as fake listings or attempted identity theft. This not only protects the dealership and its customers but also contributes to a trustworthy online environment.10. Continuous Improvement with Machine Learning:
Machine learning, a subset of AI, enables systems to learn and improve over time. By analyzing user interactions, sales data, and market trends, machine learning algorithms can continually refine their recommendations and predictions, ensuring that the dealership website remains adaptive and responsive to changing conditions. 
Most my stuff was written up a long time ago, I wrote about 2,000 articles during the pandemic and some of it has been fine tuned with AI however most of it was done before AI was a thing, although the one above was done after AI so it would have been fine tuned with AI.
Before AI all my articles talk about machine learning.
I was working with a motorcycle dealership and we were building out a website to sell motorcycles and motorcycle parts online however the owner turned out to be a conman and I lost about two years worth of work and never got paid, so from time to time I look at the site and think about doing something with it, it is my reason for visiting the forum.
During and even after the pandemic I did a lot of writing trying to convince him to finish the project but come to find out he had conned the original owner out of the dealership and the website was just part of the con.
However when AI came along I spent a lot of time talking to AI about what all could be done, how you would do it and so on and so on.
I'll leave the project for a bit, then get burned out building websites for other people and start messing with it again.
The site has 360 degree views for the motorcycles, 60,000 parts in the database, and the parts break into kits using the parts manual. It was built before AI was a thing and I'm a thousand percent sure I could improve it greatly using AI but every time I thing about starting over I back out.
At the moment I'm just messing around bouncing old ideas around (off the experts here) to see how I would go about rebuilding it and what would and wouldn't work.
The site is built in python for the AI stuff and uses Django for the security part, its ADA compliant, every piece of code has been validated, and it loads in .5 milliseconds but making it make money is a whole other story. I stuck it online for about a week and it started ranking, getting traffic, and then getting orders and since I don't have parts to sell I had to take it back offline.
I'm pretty vocal on Ai since I was vibing for giggles already back in November or so. Ai coding is like hiring a under the tree mechanic. It's worse than a box of chocolate.
So, for a chat bot ... I've already tinkered. The turn around time is too slow ... why not just use the control + f key combo? it's faster and more accurate. However, as a better rag style of phone system, it is probably pretty good.
For parts identification? possibly brilliant! Hey, siri, what's that part that sits between the doo dad and jim bob here in my picture? Why that is the ECG valve. If I were an OEM, I would be investing in this heavily!
The Same for using Ai to trouble shoot your car, plug in a $15 obd scanner and start helping trouble shoot things. Find the right YT video even too!
People will still show up at the dealership because we do.
Ai (LLM) is not artificial intelligence. This is a made up bull shit term. It's like "in the cloud" or what is that new term ... Data lakes?
Ai can't count the number of times I used "i" in this sentence. It just can't. LLM use groups of letters and use very advanced predictive percentages that my next word is going to say ... "scam" which would likely rank at 1% probability.
Ai will say that the word after "hello" is going to be 95% to be "world". Developers like saying, "hello world". I am more of a sailor.
So, for a chat bot ... I've already tinkered. The turn around time is too slow ... why not just use the control + f key combo? it's faster and more accurate. However, as a better rag style of phone system, it is probably pretty good.
For parts identification? possibly brilliant! Hey, siri, what's that part that sits between the doo dad and jim bob here in my picture? Why that is the ECG valve. If I were an OEM, I would be investing in this heavily!
The Same for using Ai to trouble shoot your car, plug in a $15 obd scanner and start helping trouble shoot things. Find the right YT video even too!
People will still show up at the dealership because we do.
Ai (LLM) is not artificial intelligence. This is a made up bull shit term. It's like "in the cloud" or what is that new term ... Data lakes?
Ai can't count the number of times I used "i" in this sentence. It just can't. LLM use groups of letters and use very advanced predictive percentages that my next word is going to say ... "scam" which would likely rank at 1% probability.
Ai will say that the word after "hello" is going to be 95% to be "world". Developers like saying, "hello world". I am more of a sailor.
It's good for the first question like how would you improve this code or do you see any problems with this code but the second question it has forgotten everything that was asked in the first question and is messing up everything.
The hype is so people will invest in it otherwise how would Elon continue his con!
However if you coded your own and just gave it a couple answers depending on the questions asked and gave it the ability to search databases, prices, and what not it seems like it could be pretty good, in my humble opinion.
