Yes, any lead that comes in related to an outright purchase of a vehicle (i.e. KBB ICO) goes to our Vehicle Acquisition Specialist. They do not handle any other leads except for people that he knows. 90% of what this person does is related to acquiring vehicles.
Dealers discuss adding a prominent "Sell/Trade" link to their website navigation—a tactic used by disruptors like Carvana and Vroom—to generate more trade-in leads and used inventory. Multiple dealers report implementing this change with measurable success, including doubled submissions and tripled views, though participants emphasize that the real work begins after the click, requiring optimized forms and dedicated lead-handling processes. The key insight is that while the navigation placement is simple and effective, conversion depends on what happens post-submission, including form simplification and proper routing of trade leads to specialized acquisition teams.
