How to Get More Website Trade-in Leads - Copy the "Disruptors" like Carvana!

[BillKVMotorCo]

That's great to hear. Do you have a process for dealing with your trade leads vs price/contact leads?

Yes, any lead that comes in related to an outright purchase of a vehicle (i.e. KBB ICO) goes to our Vehicle Acquisition Specialist. They do not handle any other leads except for people that he knows. 90% of what this person does is related to acquiring vehicles.

 

[Richard_Lloyd]

Good stuff here. Something we just enabled: