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How's you're 55+ old parent or grandparent USING their smartphone?
- Thread starter Jeff Kershner
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- Jan 5, 2015
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- Melissa
I just had this conversation with someone today! I only know 3 people that don't use a smartphone/text. My 2 grandmothers and my grandmother-in-law. All are in their 80's. My G-I-L uses a computer though and is the first person to like anything I post. She wouldn't use a mobile device simply because her eyes are bad and it would be too hard to see the contents on the screen. My parents and in-laws (late 50's and early 60's) all use smartphones and use them for everything.
✨ AI Highlights
Automotive marketers debate smartphone usage among the 55+ demographic, with the original post highlighting that over half of US mobile subscribers in this age group now own smartphones rather than basic phones. Responses reveal significant variation within the age group: some seniors are highly tech-savvy, actively using apps, social media, web browsing, and video calling, while others use smartphones primarily for basic functions like calling, texting, and photography. The key insight is that the 55+ demographic should not be underestimated—many are digitally engaged across multiple platforms and channels, making them an important target audience for digital marketing strategies.
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