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Huge News - Facebook will no longer allow third-party data for targeting ads
- Thread starter Ryan Everson
- Start date
- Feb 11, 2015
- 2,491
- 756
- First Name
- Alex
The first thing that comes to my mind, "F*ck... I've lost all trust and credibility and no matter how hard I try, I'll never win it back." Great being the poster boy; sucks being the poster boy.This picture is perfect on so many levels.
My first thought was "what it's like to be on Facebook"
photographers = advertisers
photographers = advertisers
- Feb 11, 2015
- 2,491
- 756
- First Name
- Alex
✨ AI Highlights
Facebook's decision to shut down third-party data targeting (Oracle, Epsilon, Acxiom) within six months sparks dealer concern about ad performance and budget allocation, with participants debating whether this is genuine privacy reform or PR posturing. Most agree that larger agencies and advertisers will work around the restriction by purchasing data directly and uploading custom audiences, while smaller dealers will face higher barriers to entry and may be forced toward agency partnerships. The underlying sentiment is skepticism that Facebook's move will meaningfully impact major advertisers' targeting capabilities, suggesting the policy change prioritizes reputation management over substantive business impact.
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