I find it ironic that every one points out the pricing, rebates and discounts that Dealers use to sell cars but not one mention about retail in the clothing business?! I recently went to a clothing store and couldn't find anyone to help me. They were too busy updating pricing discounts for their display items. I bought a pair of pants and socks. Guess how much money I supposedly saved? The receipt that I was handed, proudly stated $46.00! I mentioned the fact that they could probably save time and money by pricing the pants to market and not spending so much time and effort on making customers feel like they got a great deal. The clerk simply stated "How did that work for JcPenny?". I thought about his remark as I drove home. He is right. JcPenny tried to become a one price store and sales fell like a rock. Seems consumers say one thing but support another with their dollar.
