digital marketing

  1. TabFlythe

    PR & News Dealer Authority Launches New Facebook Advertising Solution for Car Dealers

    Dealer Authority has launched a new Facebook Advertising solution to their digital marketing mix called Drip Marketing. Drip Marketing was created for automotive dealers that wish to re-engage the traffic that leaves their dealerships’ website without performing any type of conversion action...
  2. Joe Friedrichsen

    Dealer Teamwork How Often Do You Check-In With Your Digital Marketing Vendor?

    It's safe to say that no dealership wants to spend money on a digital marketing service without knowing that service is helping them sell more cars, right? For dealers using digital marketing vendors: How would you describe your account management experiences with your digital marketing vendor...
  3. Dan Sayer

    Amazon Advertising - Relevant Now?

    Earlier this year I had a co-worker send me an article, that at the time I deemed "not yet", speaking of Amazon's ramp up of their Ad programs. The article claimed, "...for the first time, Google and Facebook’s combined share of digital ads will decrease this year. That’s because Amazon is...
  4. James Grace

    PR & News How Good is Your Dealership's Digital Marketing?

    It's my first post here on DealerRefresh since starting Wizely, so have mercy! (Is this the right spot for it?!) Wizely is launching a new Automotive Analytics Assessment tool that evaluates your dealership's digital marketing across 15-20 dimensions, assigns and grade, and gives you specific...
  5. Deavid Welson

    How can i improve Google ranking of my website in Search engine landing page ?

    Looking for the fastest way possible to help get our website to the first page of Google. If there was one thing that could help more than others and be the most efficient what would it be?
  6. TabFlythe

    DealerAuthority Inclusive Digital Ads

    Are you up-to-speed on the demographics that surround your dealership? And if so, do you have ads running that serves all of those demographics? You could be missing out on a chunk of your market simply because you don't have ads running that reaches these audiences. In our latest blog, we...
  7. Joe Friedrichsen

    Dealer Teamwork What's Your Most Successful Facebook Ad Format?

    Hi everyone! If it isn't obvious from my Dealer Refresh title, this is my first post in the forums. I'm thrilled to join you all and be a part of this community! Now, I wanted to ask this question here because I’d like to get feedback from those of you handling facebook advertising for your...
  8. Jeff Kershner

    What functionality would you like to share from your phone?

    Question(s) for the DR community.... What tools/functionality would you like to be able to share from your phone with leads or existing clients you are working besides these five? Inventory/vehicle detail page. Appointment page that allows shoppers to select a day/time to come in for a test...
  9. Jeff Kershner

    #RefreshFriday Simmons Nissan and a Digital Retailing Success Story

    Tomorrow on RefreshFriday we have Carson Dorsett and Darren Haygood Carson is the Sales Manager at Simmons Nissan in Mount Airy, NC and is knocking “Digital Retailing” OUT OF THE PARK with Online Shopper. Selling on average 1 vehicle a way and absolutely adding to their volume of sales and...
  10. erika_simms

    DealerAuthority Custom Landing Pages

    So many OEMs are cracking down on what vendors can be utilized by their dealers. It's a tough choice, and sometimes there isn't a choice - we get that. Co-op is a crucial part of the functionality of the dealership. But what we want to point out is that sometimes you lose when you only look at...
  11. erika_simms

    DealerAuthority Cutting Edge or Cutting Corners in SEO

    Is your SEO vendor cutting edge or cutting corners? Can you find landing pages that look identical to another dealer using the same SEO provider? Where is your offsite content coming from? What are you paying for - custom content or syndicated? Can they give you proof of work upon immediate...
  12. erika_simms

    DealerAuthority Have you had your coffee yet?

    Good Morning DealerRefresh! ☕️ Dealer Authority is excited to announce that we have launched a NEW video series, Coffee+Conversions. SEO Strategist, Kayla Maneen and Social Strategist, Emily Bower will be hosting this series twice a month - chatting about all things digital marketing in the...
  13. erika_simms

    DealerAuthority Don't settle for syndicated content.

    Today was a disappointment in the social media advertising space. This afternoon several of our strategists noticed this ⤵️ video popping up on their feeds: Now, don't get us wrong - it's important to utilize the marketing tools that the OEM provides you (why wouldn't you!?) but the reason we...
  14. erika_simms

    DealerAuthority Third-Party Data & Social Media

    For those of you that are still skeptical of the benefits of social media, third-party data, and the power it can have in driving traffic and sales consider this: Recently, we reviewed a client’s social media analytics since implementing third-party data via Oracle in October of this year. The...
  15. Dane Saville

    Deals4Dealers Free Digital Analysis | $500 Off First Month | 30 Minutes of Your Time

    We are nearing the end of the year. It's decision-making time for 2019. Sign up here. Or continue reading for why I truly believe you should let us earn your trust. Our agency offers a free digital analysis. It takes 30 minutes of your time. The worst case scenario is that you have additional...
  16. Dan Sayer

    Have you ever gone dark on a marketing channel to see what happens?

    Would that be more like not wearing deodorant to see if you actually stink (I smell like a rose) or like a major league catcher risking it all and not wearing a cup just to feel the rush:rocks:? Either way, I've gone dark on Classified before but got scared and re-upped too soon to measure...
  17. M

    Adroll

    Has anyone on dealer refresh used the company "Adroll" before? I'm highly considering working with them next month and am wondering if anyone on here has any experience working with them?
  18. Dane Saville

    Thoughts on How You Use Google Auction Insights

    It’s likely that most of you have seen the Google Auction Insights Report with new, crisp visuals. To our company, it’s most effectively used for requesting more budget and explaining KPI fluctuations, especially since you can segment by periods of time and see an account’s impression share...
  19. Dane Saville

    PR & News How Do I Stack Up to My Competition? - Session at Digital Dealer

    Thursday, October 18th 10:05 a.m. Room Antigua A This session presents an opportunity to learn how your dealership performs against industry averages in SEP, PPC, and social media, as well as how to use data to increase traffic and conversions. It does so by posing two important questions that...
  20. Matt Murray

    Deals4Dealers Do you get reviews?

    Widewail helps dealers manage online customer reviews. We monitor the most powerful online review sites including Google, Facebook, Cars.com, DealerRater and Edmunds for any new reviews received by our customers, responding on behalf of the business. You can choose to have us monitor and...