@Jeff Kershner - I'm curious....did you use language and techniques that resemble a traditional phone call? Did you actively work toward getting her in the store? Were you consciousness of treating the shopper as a text lead vs phone or walk in?
We're at an interesting point where texting skills and techniques are important. We've spent years talking about the phone and walk ups, but the need for rock solid texting skills is officially here.
Background and disclosure: My company now offers a solution that allows customers to text message a call tracking phone line. The key piece is that the customer initiates the conversation. They text the tracking line first. We have immediately found that the most texted tracking lines are:
1. The tracking line that appears when a dealership places a tracked outbound call.
2. The website sales line.
Number one is especially interesting. Imagine you call a prospect, miss them, and don't leave a message. Seconds later, you get a text message that says "Who is this?"
@Jeff Kershner - In that very specific instance, what would you say?
Second disclaimer: I had a text conversation (ironic, huh?) with Jeff K about this and he found it to be a really good subject. He recommended I post. My intention isn't to pitch!
We're at an interesting point where texting skills and techniques are important. We've spent years talking about the phone and walk ups, but the need for rock solid texting skills is officially here.
Background and disclosure: My company now offers a solution that allows customers to text message a call tracking phone line. The key piece is that the customer initiates the conversation. They text the tracking line first. We have immediately found that the most texted tracking lines are:
1. The tracking line that appears when a dealership places a tracked outbound call.
2. The website sales line.
Number one is especially interesting. Imagine you call a prospect, miss them, and don't leave a message. Seconds later, you get a text message that says "Who is this?"
@Jeff Kershner - In that very specific instance, what would you say?
Second disclaimer: I had a text conversation (ironic, huh?) with Jeff K about this and he found it to be a really good subject. He recommended I post. My intention isn't to pitch!