Quality over Quantity. I can see how Todd's product, if utilized correctly (like any tech out there) can help sales teams formulate more personalized messaging in their communication. In practice, if you know that someone is an executive; your messaging can be more about time saving, at office/home test drive, doing everything over the phone, bring paperwork to you, etc. The context of your content can dramatically make a difference in the level of engagement. A lead by default is dead; only alive when you hear back (or they pick up)...
Keep Safe.