Let's say 50% dealer site, 50% brand site. What's the minimum # they should be selling per month, off internet leads alone. No walk-ins, showroom, etc, just internet leads..
Let's say 50% dealer site, 50% brand site. What's the minimum # they should be selling per month, off internet leads alone. No walk-ins, showroom, etc, just internet leads..
Make sure they are trained. Some salesmen what to sell more but honestly dont know how. If they answer phones, buy Jerry's manual. It's like $20 and tells you exactly what to say.
That's a tough one to answer. With no 3rd-party leads in the mix, you can safely say that 15% should be your minimum.
But there's a whole lot that goes into getting a higher close rate. PROCESS is key.
Of those 150, some will be ready now, some in a month, and some in 90 days. Not that I want to invoke the wrath of Doug Davis, but depending on your set-up, 150 is A LOT of leads. If this person is responsible for test drives (floor time), deliveries, etc., then flat-out 150 per month is way too many leads.
Here's the skinny, and really, what I think the cradle-to-grave proponents are missing: YES! You can close 15% of those 150 leads with a cradle-to-grave approach. Those are the 15% that are in the market now. Cradle-to-gravers become EXCELLENT cherry-pickers. It's the nature of sales; get all I can NOW.
OK -- so I kept going here... sorry. My old store, no joke: consistent 30% close on our home-grown leads, and 15% on OEM leads (some OEM's higher, some lower -- that's an average for the group). So say 23+11=34 deliveries on the high end, and 22 on the low end.
The average Internet Sales Person closes at around 12-15%.
The leads AVA handles close around 28%.