if pictures sell cars, then why not NEW cars?

[yagoparamo]

Yago nailed it.

What if a dealership hid all the cars out back and walk-ins had to look at stock photos in a catalogue. Stupid? Yup. That's how Internet shoppers feel.

I'm afraid he is agreeing with me just so I buy him a drink at NADA...

 

[joe.pistell]

Here at Arrowhead Cadillac in Peoria, Az we photograph every vehicle on the lot in the photobooth. New, used and even vehicles going to auction. 20-40 cars per day. Exterior and interior 40-80 pictures per vehicle depending on the model.

@DuffyL Consider raising your 60 month term to 72.





Also, give your opening shot a good hard look

IMO, the car is competing with all of the noise around it.


Compare it to a low effort parking lot shot.

Think "less is more"

Test your ideas and your work at usertesting.com

HTH
Joe

 

[emilymoore]

There are many shoppers that prefer to look at pictures rather than read oceans of text to see what the car has.

With real photos, it is easier to see exactly how the vehicle is equipped. Often, stock images show features that COULD be on the car, but may not be included on that specific one.