- Apr 7, 2009
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It does by a mile. I think a lot of people start their car shopping on big classified sites (Cars.com, AT, etc) - at least most people I talk to start there. I filter by new vehicles with photos only, so dealers not taking photos of their new cars aren't even coming up in the search results. I've seen some of the fees these sites charge, so not having photos to me is throwing money out the window.
Chris is right on the mark. On classified sites, if you have new car pics and the majority of your competition has stock photos, YOUR LISTING stands out.
In that same vein, if your store does not have new car pics, do a test. Take pics of your oldest units and track them. They will stand out and will get more shopper attention then they've ever had.