- Dec 2, 2009
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Does anyone track their Internet Lead Management efforts as a percentage of overall sales? As in, I did 20 ILM sales this month, out of 100 Dealership Sales, so my ILM % of Overall Business is 20%. I'm very curious to see what this forum users' opinions of the significance of this number is. Is there a certain number we should strive to reach? As in, 20% is bad, but 30% is good? Or is it more a case of "have a heck of a process, and take what the market gives you?" I welcome your input, and thanks!