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Inexpensive CRM for Small Franchise Dealership

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Green Pea
Dec 27, 2025
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Michael
Hello,

I am looking for an inexpensive CRM for a small franchise dealer selling about 80 cars per month. Right now we have VIN Solutions, and it is just too much for our dealership (in price tag, and features). We had Focus by ReyRey prior. The most important aspect is the price tag. I am looking for simplicity with good customer service.

Thanks,
 
ReyRey Ignite
May not be of value but in our case (pbs DMs) I built our own which replaces DealerSocket

Obviously not a lot of fun to start with but the ongoing cost is very cheap and fit for the dealers is ideal once built. The benefit with PBS was a decent set of api’s to work with getting the DMS data and pushing back in. Reynolds at least a few years back when I dealt with them didn’t play well with others.
 

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