I was served 6 more out of state ads last night. Feel free to send along any screenshots you have and I'll update the video
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Instagram Stories Ads - Are You Seeing This Too?!?!
- Thread starter mbloom19
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I was served 6 more out of state ads last night. Feel free to send along any screenshots you have and I'll update the video
[email protected]
Don't mind me. Just chiming in here.
Facebook & Instagrams location targeting technology is quite simple - thanks to it's simplicity you're almost always targeting within the region you desire. However, there are instances you could target outside this area.... allow me to explain why.
When you use location targeting, Facebook finds people whose current city from their Facebook profile is within the location you intend to target. Facebook claims that this is validated by capturing a users IP address (highly doubt it) and verifying that it is in close proximity to profile location. They also use your friends profile locations to validate what city you live in.. so if a majority of your friends list is located in Dallas Texas, and your current city is near Dallas, Texas. It's likely you'll be targeted with advertisements in Dallas, Texas.
I've had instances where ads I manage have been displayed in states other than places I had been targeting, when only targeting people that lived in a specified location.
Why I believe Advertisements are displayed outside of Targeting Locations...
#1: Improper use of targeting configuration.
EX. Targeting everybody within a location instead of people who live in that location.
#2: Facebook Location Targeting is more simple than we assume.
EX. Facebook may use your current/previous profile location and friends profile locations to verify where you live, instead of IP addresses to validate your current proximity to this location data.
#3: Retargeting through Special Ad Audiences/Look-a-likes.
EX. You've landed on their website or landing page previously, and are being targeting through custom ad audiences they've built, in hopes to reengage with customers.
Again, this is just my own speculation.
Facebook & Instagrams location targeting technology is quite simple - thanks to it's simplicity you're almost always targeting within the region you desire. However, there are instances you could target outside this area.... allow me to explain why.
When you use location targeting, Facebook finds people whose current city from their Facebook profile is within the location you intend to target. Facebook claims that this is validated by capturing a users IP address (highly doubt it) and verifying that it is in close proximity to profile location. They also use your friends profile locations to validate what city you live in.. so if a majority of your friends list is located in Dallas Texas, and your current city is near Dallas, Texas. It's likely you'll be targeted with advertisements in Dallas, Texas.
I've had instances where ads I manage have been displayed in states other than places I had been targeting, when only targeting people that lived in a specified location.
Why I believe Advertisements are displayed outside of Targeting Locations...
#1: Improper use of targeting configuration.
EX. Targeting everybody within a location instead of people who live in that location.
#2: Facebook Location Targeting is more simple than we assume.
EX. Facebook may use your current/previous profile location and friends profile locations to verify where you live, instead of IP addresses to validate your current proximity to this location data.
#3: Retargeting through Special Ad Audiences/Look-a-likes.
EX. You've landed on their website or landing page previously, and are being targeting through custom ad audiences they've built, in hopes to reengage with customers.
Again, this is just my own speculation.
I also try to use Instagram stories to promote my business. Btw, thank you for the targeting tips ! Generally, I can agree that it's an efficient way, but I used it toghether with the services of igautolike.com . It helped me to increase the IGTV story views and my ad started to bring me new clients and followers. I achieved three times my profit target. What is your opinion on this? Is it honest to use such services and how often?
- Dec 20, 2023
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- kyle
It sounds like a mistake with the ad targeting settings. Dealerships or their ad managers may have set the location targeting too broadly, causing out-of-state ads to show up in your feed. It’s important to double-check these settings to make sure ads are only being served to the local area they intend to target.
