Internet Marketing Focus Areas

[Mitch Gallant]

I'm trying to put together a semi annual report as an audit of our digital marketing and where we should pivot some our time, focus, dollars, personnel etc... and thought I'd reach out for any love I can find.

I'm trying to define the high level buckets (not tools and tactics) So far I've got:

• Website/Vehicle Merchandising
• Email Marketing
• Mobile Marketing
• Reputation Management
• Video Marketing & VSEO
• Blogging, Branding, Awareness
• Content Publishing
• SEO
• SEM, Retargeting, Display
• Inventory Syndication/Features
• Social Media
• Analytics & Measurement
• Database/Equity Mining

What's missing?

 

[JamieS]

That's a pretty complete list. I would say web chat maybe? Although you may be including that in one those buckets or consider that a tool and not a bucket.

 

[Mitch Gallant]

Thanks Jamie, I think you're onto something there. I think I'll add a "Website Parasites" bucket, and throw things like Chat, Blackbook, HookLogic, Pop-Ups etc.. in there. They're a huge part of our conversion and conversion is a huge focus for us all!

 

[JamieS]

Parasites, I like it! Glad I could assist.

 

[joe.pistell]

I'm trying to put together a semi annual report as an audit of our digital marketing and where we should pivot some our time, focus, dollars, personnel etc... and thought I'd reach out for any love I can find.

I'm trying to define the high level buckets (not tools and tactics) So far I've got:

• Website/Vehicle Merchandising
• Email Marketing
• Mobile Marketing
• Reputation Management
• Video Marketing & VSEO
• Blogging, Branding, Awareness
• Content Publishing
• SEO
• SEM, Retargeting, Display
• Inventory Syndication/Features
• Social Media
• Analytics & Measurement
• Database/Equity Mining

What's missing?

Nailed it Mitch,

How about a ranking system for where the bucket is on the sales funnel.
Early = Branding Tools
Final Hour = Gets them in the Door

Next, think of a way to measure the degree of difficulty to create and execute.
Easy = In house
Hybrid = Mix of in house and 3rd party
Very difficult = 3rd party

 

[Mitch Gallant]

You read my mind Joe, I made this PDF (anyone please steal and use/adapt) to start plotting the profile of that bucket.

I think you're right with assigning the degree of difficulty. It would make for a better rounded strategy meeting if you wouldn't have to think, but rather "it's a 3 so we won't play with that fire." Cherry pick a few 1's and consider how to hire out for a win on the 3... my weakness is considering too many things (everything) a 1.

Nailed it Mitch,

How about a ranking system for where the bucket is on the sales funnel.
Early = Branding Tools
Final Hour = Gets them in the Door

Next, think of a way to measure the degree of difficulty to create and execute.
Easy = In house
Hybrid = Mix of in house and 3rd party
Very difficult = 3rd party

 

[Mitch Gallant]

Side note, this PDF is made with Adobe Illustrator and all the layers are still there. Makes it easier to edit, so please hammer on it and when you make it better send me a copy!

 

[jeffreydominic]

Hi Mitch,
Your information about internet marketing areas are really a full packed information. Can you please say me how can i do Internet marketing for my business. Does it really increases the reputation of the company.

 

[ZBennett]

User Experience and Customer Feedback

Research and Knowledge Building - I would feel more comfortable hiring people to do things when I have a working knowledge of them and know of every update/development because most service providers are too busy selling to keep up with critical changes, let alone adapt to them.

(I've setup Google Reader to pull RSS feeds from SEO/Marketing blogs and official Google/Bing blogs, as well as scan Twitter for tweets containing certain keywords and put them all into a single RSS feed, as well as scrape Google Trends into an RSS feed, as well as setup several Google Alerts for certain keywords and added them as a feed. This way I have all pertinent info in my industry, regarding my brand and regarding my competitors the second it hits the web. I was trying to keep track of hundreds of information sources and it got out-of-hand...I can send the tutorial to you on how to configure all this if you'd like, it's a lifesaver for knowledge junkies.)

 

[markzu]

Nice information