Internet Sales - industry averages

[Jennifer Schrader (blog)]

Gerald~
Thank you for mentioning the cost / lead & cost / sold! We can always look at our #'s and be pleased with them from what we see, but not taking into consideration the expense of the lead itself! Your information is taken into consideration. Keeping track in the amount of the lead and the leads you had sold will define if the lead is being worked correctly or the lead provider is not effecient enough. They can be pricey at times, but sure pay off if they are worked right!

 

[Tommy Justice]

Has anyone tried www.autoalert.com?

This tool was developed initially for Mercedes-Benz stores. It has the ability to capture data from your DMS and matches your customers with the current Mercedes programs for the month that would put them into a new lease or retail contract with an equal or lower monthly payment with $0 out of pocket. We saw the presentation on Tuesday and were floored at the examples and results we saw. I was just wondering if anyone else had seen or used this product.

Any comments would be appreciated.

Thanks in advance,

Tommy Justice
Atlanta Classic Cars Mercedes-Benz
BDM/ISM

 

[Andrew Diem]

I just started back working at a smaller mom and pop store selling Jeep and Chrysler, where the owner and GM don't feel that the internet, internet customers, and internet marketing is valuable/viable.?. Having been at a big multi-franchise, internet savy store, I ve seen the results! Any suggestions on how to win over my new GM/owner and provide them some good data?