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I'm a geek!  If technical expertise makes you a geek then I'm not as big a geek as most on here.  I have to be a geek or why would I come on DealerRefresh? I may be wrong, but I view DealerRefresh as an area where you can share ideas about how to best sell cars over the internet.  None of us sell cars in large numbers by our selves.  You better be a salesman, sales manager, advertising manager, marketing manager, used car manager, controller..................marriage counselor and play school teacher.