Inventory Pages Are Often Underutilized

[CarsonWhite]

I'd love if my website would give the options to view window sticker.

One of the most common questions we get on an e-ldea is "please send the window sticker".

Would it help if we could break out the window sticker/installed options like what I showed Darren? Here's that example again.

Scroll past the carousel to where you see us, and click "Specs":

Learn About This Used 2026 Shadow Black Ford Big Bend 4x4 Bronco Sport for Sale South of Portland, VIN = 3FMCR9BN9TRE20548

If you're looking for a used Ford Bronco Sport for sale in the Willamette Valley, come to Newberg Ford to buy or lease this Bronco Sport.

www.newbergford.com

 

[darrenstromain]

@CarsonWhite It appears the Specs section is empty on my end. Are you thinking about adding content there?

*Originally I thought you meant look at the All Features section, rather than just the specs area.

 

[CarsonWhite]

@CarsonWhite It appears the Specs section is empty on my end. Are you thinking about adding content there?

*Originally I thought you meant look at the All Features section, rather than just the specs area.

Do you see this content here?

 

[darrenstromain]

@CarsonWhite - I see that content - I noticed the lack of content here:

 

[CarsonWhite]

@CarsonWhite - I see that content - I noticed the lack of content here:

View attachment 11346

That would be the dealer's content - in this case DealerOn. Highlights a big reason why we're working with them today. Inconsistent (or sometimes nonexistent) content is costing them.

Carvia sits within our container beneath the carousel!

 

[darrenstromain]

@CarsonWhite back to your original question - presenting the window sticker and installed options directly within the Specs section seems useful, especially since requests for window stickers come up frequently, like Ryan mentioned earlier.