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Is Anyone using Store Visit Conversions In Google Adwords???

The Cars.com 'Lot Insights' report shows the folks who are using their phone on lot to use Cars.com (if they have Location Services turned on)
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I always shake my head at this report. Not because I don't like it but because we are part of a group and our dealership bucks right up against the another. So I can never really tell how accurate it is. :banghead: