Is conquest advertising, like Drivonic, worth it?

[mikerm5425]

Does anybody use a platform for conquest advertising and feel it actually works? The attributions look huge but I have my doubts they the actually influenced people to my store. We use Drivonic and I'm spending 10K/month. I'm afraid to see what would happen if we cancelled. Anyone else use Drivonic or have conquest marketing figured out? Thanks!

 

[zande299]

Conquest advertising attribution is notoriously inflated because the platforms claim credit for anyone who saw an ad at any point, even if they were already going to convert. If you're spending $10k a month, run a proper holdout test, pause it in a few markets and see what actually changes before deciding.

 

[SheanKirin]

In our experience, these campaigns do not contribute to nearly as many sales as they claim. Reallocating that budget towards proper Google and proper Meta ads always performs better.

Over the years, we have had numerous dealerships who have moved budget from a product like this into a combination of their Google ecosystem and their Facebook automotive inventory ads, with much better results and attribution that you can really understand.

I agree with the other poster that you should cut it for a month and look to see what changes. You're going to find that you don't really have an impact.