Is this the beginning of the end for Shift Digital?

[GerryFoster]

No doubt the responsibility is on us. Customers assume our website is 100% "ours." That's what is so frustrating. Our time is better spent creating better customer experiences instead of searching our sites (daily) for what new content was pushed without us knowing.

I suppose we are pretty lucky in the digital advocate we have for our brands/rooftops. Nothing gets on the sites without our approval. Of course, there is always OEM-type content that gets pushed without that approval, but we are still informed when that happens.