I suppose we are pretty lucky in the digital advocate we have for our brands/rooftops. Nothing gets on the sites without our approval. Of course, there is always OEM-type content that gets pushed without that approval, but we are still informed when that happens.
Dealers discuss a significant data breach at Shift Digital affecting 3.3+ million customers across Audi, Volkswagen, and other OEMs, questioning whether this signals the company's decline and whether dealers have leverage to end their relationships with the vendor. Beyond the security incident, the thread reveals broader frustrations with Shift Digital's service, particularly around unannounced content updates, duplicate navigation links, and poor communication—though one user notes the company has recently improved pricing and performance. The key insight is that dealers should demand greater transparency and approval processes from their digital vendors while maintaining their own oversight responsibilities for website content.
