• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Is tracking 1st Appointment Set after sale valuable?

Not sure I see a lot of value by zip code. Best perfomance.. closest to your store zip. Performance you should be able to measure using most any crm/dms I would think. We simply have appt set status in DMS in sales. Service is simple enough to measure.