- May 1, 2006
- 3,598
- 2,525
- Awards
- 13
- First Name
- Alex
Thanks for my old intern for bringing this to my attention. Unfortunately if you wanted to listen, it is too late. It happened yesterday, but here are some highlights:
- Generation Y will trump the economic impact on America that the baby-boomers had
- In their teens (from 2007 statistics) Gen Y spent nearly $2 Trillion
- Gen Y is more about spending big on technology than spending big on a car
- Gen Y averages 3 hours per day online - mostly on facebook and other social media sites
- Gen Y cares more about reviews than advertisements
- Gen Y does not respond to advertisements like previous generations - they like to build relationships
- Gen Y does more research on purchases than any other generation