I just read Joe Girard's "How to Sell Anything to Anybody" and I'm wondering how the hell this guy sold 5 or 6 cars a day. Is that even possible nowadays?...did him being in Detroit have anything to do with those numbers?? I'm completely dumbfounded by those numbers....the most I've ever seen from a busy dealership is 30 cars from one salesperson. What gives?
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Joe Girard
- Thread starter MauricioVincenzo
- Start date
- Apr 28, 2009
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Back then they didn't have all the paperwork or delivery expectations. Plus he worked on appointment. Referrals past customers are easier to close. Didn't he have a helper as well?
Ya, I posted this before I finished the last chapter. That seems a little misleading, but then again they did come in specifically to see him. So my question is now, is it possible nowadays to have that kind of situation? Does keeping in touch with your sold customers bring in that much business? This book was written before the "Do Not Call List" , so is cold calling out of the question now? Is $50 enough for a "bird dog"?......is that a 1977 figure or a 2014 figure? Should we keep in touch with e-mail instead?
✨ AI Highlights
- A dealer questions whether Joe Girard's legendary sales numbers (5-6 cars per day) are achievable in modern times, noting that Girard worked primarily on appointments with referrals and had assistance—factors that may not translate to today's market.
- The discussion explores whether maintaining customer relationships through follow-up can still generate significant business in an era of Do Not Call regulations and whether cold calling remains viable, ultimately questioning the practical applicability of Girard's 1970s-era sales methods to contemporary dealership environments.
A dealer questions whether Joe Girard's legendary sales numbers (5-6 cars per day) are achievable in modern times, noting that Girard worked primarily on appointments with referrals and had assistance—factors that may not translate to today's market. The discussion explores whether maintaining customer relationships through follow-up can still generate significant business in an era of Do Not Call regulations and whether cold calling remains viable, ultimately questioning the practical applicability of Girard's 1970s-era sales methods to contemporary dealership environments.
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