Kelley Blue Book Training & eNetwork Brunch in New Jeresy

[Jeff Kershner]

Kelley Blue Book's New York/New Jersey eNetwork Brunch

Where: Sheraton Suites on the Hudson
500 Harbor Boulevard
Weehawken, New Jersey 07086
201-617-5600

When: Wednesday, November 12, 2008 9:00 AM - 2:00 PM
*Breakfast served at 8:30am - Lunch will also be provided

How Much: FREE

Who Should Attend:
Internet Managers
Used Car Managers
Marketing and Advertising Personnel
General Managers

SPACE IS LIMITED! GUARANTEE YOUR SPOT BY REGISTERING BY NOVEMBER 6th!

What For:

You will leave knowing these things and more!

• 6 simple, ready-to-use, proven ways to maximize pre-owned visibility and sell more cars NOW!
  
• How to immediately outsmart your competition by directing shoppers to your Web site, to your inventory, to your dealership!
  
• How to manage, merchandise and price inventory to double your online visits
  
• How to “Manage the Phone Conversation” to set more appointments, overcome objections, and sell more cars NOW!
  
• How to use tools like kbb.com and CARFAX to build credibility for retail sales and reduce expectations on trade allowances
  
• How to expand your reach using Ebay and Craigslist
  
• How to use digital marketing tools to buy Internet, radio, and TV advertising more cost effectively than ever before

Guest Speakers include:

Rob Lange
National Sales Training Director
Kelley Blue Book

Jay Luna
Process Improvement Manager
CARFAX

Mark Burack
Executive Vice President of Sales
Liquid Motors

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services

Register Here

Leave a comment if you're planning on going. I'll be there!

 

[andwrig]

Jeff:

I will see you there. Look forward to speaking with you in person.

Thanks for the heads up.

Andy

 

[DigitalRalph.com]

this will be the 5th KBB eNetworking event I have worked with and each one seems to get better and better... Even though I have seen the other presenter's delivery multiple times, every time we do another event together we each give the others our feedback and suggestions from being in the audience as observers. This is the first series of these types of events I can recall participating in where the 4 lead presenters have become like a travelling Lollapalooza of digital marketing best practices... Really good stuff! I highly recommend registering ASAP beause KBB will shut off registrations when the room capacity is sold out, and that has happened twice out of the previous 4 events this year.

 

[Richard (blog)]

Speaking of KBB. Does anyone have any comments on the effectiveness of Black Book vs. KBB Value Your Trade tools in generating quality leads on-line?