Has anybody thought that your long term lead is someone else's short term lead?
Meaning that they submitted multiple leads and purchased elsewhere which is why they ghosted you in the first place??
Has anybody thought that your long term lead is someone else's short term lead?
Meaning that they submitted multiple leads and purchased elsewhere which is why they ghosted you in the first place??
Yes, here you are looking at making sense of this request and the customer already engaged another dealership.
So..we looked at our data on engagement and we looked at three campaigns:
1. Re-engage campaign- we go after the last 6 months of leads marked dead or lost in the CRM. This campaign ALWAYS produces car deals.
2. Real time lead handling- The Artificial intelligence agent reaching out to leads as they come in.
3. Rolling re-engage- after attempts are made for several weeks the system quits messaging for a couple of weeks and then starts up again.
As many of you know our system is polite and very persistent, so over the first couple of weeks we find that for real-time lead nurturing about 95-97% of the people who will engage, engage by day 14. Across the board this is about 50% of the overall leads.
For a Reengage campaign, 90% by day 14 and this is roughly 1 to 5% of the ghost leads that didn't engage initially. Rolling Reengage 87% by day 14.
These leads were anywhere between 30 days and 180 days old.