I’m working on designing a review funnel system for a dealership, and would love any feedback on the idea.
Here’s the problem:
The Dealership has a lot of 5 star reviews but none of them are recent because customers just don’t normally leave reviews.
Here’s the rough outline of my idea:
1.) Send a follow-up email 24 hours after a visit, then a reminder 3 days later if no review.
2.) Give customers the choice to review on Google, Facebook, Yelp, etc.
3.) Everyone lands on the dealership’s own review page. This captures 1–5 stars internally.
Here’s the problem:
The Dealership has a lot of 5 star reviews but none of them are recent because customers just don’t normally leave reviews.
Here’s the rough outline of my idea:
1.) Send a follow-up email 24 hours after a visit, then a reminder 3 days later if no review.
2.) Give customers the choice to review on Google, Facebook, Yelp, etc.
3.) Everyone lands on the dealership’s own review page. This captures 1–5 stars internally.
- 1–4 Encourage private feedback (and escalate to a manager).
- 5 Encourage public reviews (Google, Facebook, etc.).
Incentives A raffle or general thank you gift for any review (positive or negative), staying compliant with Google/Yelp rules.
Dashboard Internal system to track, filter, and respond to reviews.
- What’s worked (or failed) at your dealership when it comes to collecting reviews?
- How do you balance Google’s compliance rules with the need to boost reviews?
- Would you find value in an internal dashboard that filters low-star feedback before it goes public?
