- Jul 18, 2020
- 2
- 0
- First Name
- Kaylin
Hi There,
I'm currently a student at UCLA and I'm doing a service design project on the automobile industry. We are looking at ways we can improve the customer experience/service experience during COVID-19 and I'm specifically interested in the marketing side of the industry.
- There has been some research done since the pandemic showing that promoting incentive based ads has led to an increase in ad engagement of about 25%, but research has also shown that marketing strategies need to be especially empathetic towards their users that are already feeling anxious and fearful. How have your marketing strategies shifted during COVID-19?
- How have your traffic numbers been since COVID-19? Which channels have you seen the biggest changes in? What softwares/programs do you utilize?
- What percentage of those leads have turned into sales? What does a normal quarter look like for your dealership vs COVID-19?
Any insight would be greatly appreciated! Even any feelings or frustrations you may be having currently would be helpful for my research project.
Thank you,
Kaylin H
I'm currently a student at UCLA and I'm doing a service design project on the automobile industry. We are looking at ways we can improve the customer experience/service experience during COVID-19 and I'm specifically interested in the marketing side of the industry.
- There has been some research done since the pandemic showing that promoting incentive based ads has led to an increase in ad engagement of about 25%, but research has also shown that marketing strategies need to be especially empathetic towards their users that are already feeling anxious and fearful. How have your marketing strategies shifted during COVID-19?
- How have your traffic numbers been since COVID-19? Which channels have you seen the biggest changes in? What softwares/programs do you utilize?
- What percentage of those leads have turned into sales? What does a normal quarter look like for your dealership vs COVID-19?
Any insight would be greatly appreciated! Even any feelings or frustrations you may be having currently would be helpful for my research project.
Thank you,
Kaylin H