Mazda encourages consumers to Haggle?

[DogbertBH]

I currently work at a Mazda dealer and one thing I can tell you for SURE is that the number of leads has gone down significantly since this program started. Within the first week we saw a drastic drop and it's just gotten worse.

I have talked with other Mazda dealers and they've confirmed this as well. It seems to me that customers are using this online program to figure out who has what and if the EXACT car isn't at any dealer, they just don't submit a lead.

-h

 

[Jeff Kershner]

Bobby, very interesting to hear that. If you really think about this, Mazda could be loosing out. Some people get so fixated on what they want on their next vehicle, they often switch to another Make completely if they can not get exactly what they want. If you can at least get the customer into the dealer, you have a good chance they will find another vehicle that they would like to own.

Keep us updated with this!! Please.

-Jeff