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Mercedes is cutting a decent percentage of European and Global dealerships to concentrate on selling directly to consumers. The goal is to ”target” 80% of their sales this way by 2025.
Mercedes is planning a significant shift toward direct-to-consumer sales in Europe and globally, aiming to cut dealerships and reach 80% direct sales by 2025, though the US market strategy remains unaddressed.
The thread references news coverage of this distribution overhaul but appears to focus on reporting the development rather than extensive dealer community discussion or reaction.
Key insight: This represents a major threat to traditional dealership models that Mercedes dealers would need to monitor for potential US implementation.
Mercedes is planning a significant shift toward direct-to-consumer sales in Europe and globally, aiming to cut dealerships and reach 80% direct sales by 2025, though the US market strategy remains unaddressed. The thread references news coverage of this distribution overhaul but appears to focus on reporting the development rather than extensive dealer community discussion or reaction. Key insight: This represents a major threat to traditional dealership models that Mercedes dealers would need to monitor for potential US implementation.
