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More Ad Fraud...

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by C Dorman, Feb 9, 2019.

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  1. C Dorman

    C Dorman
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    Getting Refreshed

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  3. Mark Daniels

    Mark Daniels
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    Wherever there's money theres going to be fraud... On a smaller level, I see so many fraudulent or at lease deceptive online campaigns being run by either vendors or even marketing managers.

    On a session with a Ford dealership last week. I found out that the agency running PPC ads was generating 2.3 X more leads than their total website (Organic, Paid, Social, etc...)

    Of course stats, metrics and CPA was way off...in favor of said agency.

    I was able to do a crash course for the manager so this doesn't happen again. He told me they have been doing business with them for the past year and a half... Poor guy felt bad because he doesn't know this stuff, and he felt he got taken advantage of ...

    Or last year, when I met with a marketing manager that had the same cost per click in his Excel spreadsheet for more than 15 months in a row... Anyone doing Google Ads know this is impossible. Someone was making sure he looked great at his job...

    Makes you wonder...
     
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  4. John.H

    John.H
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    Literally seen the same things brother. Lot of snakes out there, leveraging people for something as simple as growth.

    Pretty sad if you ask me.
     
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  5. Alexander Lau

    Alexander Lau
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    There's a business model (waiting) for anyone wanting to get dealers their money back from Click Fraud and you could easily start by white labeling tools like https://www.clickcease.com/.

    Adwords Refunds Agent
    Our automatic refunds claim agent files reports for you every 2 months for Adwords credit.

    Take a %.
     
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    #4 Alexander Lau, Feb 13, 2019
    Last edited: Feb 13, 2019

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