I love Google Alerts when the name of my company gets mentioned. Why do some dealers have two websites? Let me answer with the facts for Jeff Simonton of McDonald. We NEVER said Cobalt lies to its dealers. What I said to Jeff, since I'm the one that said it, was this;
Take a look at the top GM dealers in the nation as far as sales is concerned, and you will ONE consistent metric, roughly 70 % of them use another provider on top of Cobalt. No disrespect to Cobalt as they are a great company, but they cant be everything to everyone. The reason aggressive dealers seek out different ad agencies and web site providers is advertising 101 which is to do something different than what everyone else is doing. Engage your marketplace.
Listed below are the top GM dealers in the country for their respective brand and who their main website provider is. I don't think their is too much more to say here.
Cadillac – National Top 10 CYTD Dealer Ranking Report
1. Cadillac of Novi – Dealer.com
2. Gold Coast Cadillac – Dealer e Process
3. Sewell Cadillac – Cobalt
4. Lafontaine Cadillac Buick GMC – Dealer e Process
5. Williamson Cadillac Buick GMC - Cobalt
6. Suburban Cadillac Buick – Dealer.com
7. Crest Cadillac – Dealer.com
8. Don Massey Cadillac – Dealer.com
9. Kent Batchelor Cadillac – eCarlist
10 Sarant Cadillac Oldsmobile – Cobalt
Chevrolet Top 10 Dealers – CYTD Retail Sales
1. Classic Chevrolet – VinSolutions
2. Paddock Chevrolet – Cobalt
3. Lone Star Chevrolet – Dealer.com
4. Buff Whelan Chevrolet – Nextsteppe
5. Joe Basil Chevrolet – Dealer built
6. Munday Chevrolet – Dealer.com
7. Karl Chevrolet – Dealer Impact
8. Bob Johnson Chevrolet – Cobalt
9. Moran Chevrolet – Cobalt
10. Phillips Chevrolet – Dealer.com
Buick GMC TOP 10 Dealers– CYTD Retail Sales
1. Everett Buick GMC - Cobalt
2. Beck & Masten Buick GMC Truck Hummer - Search Optics
3. Lafontaine Cadillac Buick GMC – Dealer E Process
4. Sellers Buick GMC – Search Optics
5. Jim Causley Buick GMC Truck – Cobalt
6. Courtesy Buick GMC – Cobalt
7. Al Serra Buick GMC – Reynolds
8. Jerry’s Chevrolet Cadilac – eCarList
9. Green Brook Buick GMC – Cobalt
10. Henry Brown Buick GMC – Reynolds
Now, with this all being said, let me address where McDonald Buick GMC sits which is SE Michigan.
The number 1 Buick GMC Cadillac dealer is Lafontaine Autogroup, a Dealer e Process client. Year end sales report also shows McDonald Buick GMC finishing in the lower third for sales in this region. I also did notice you have a Vin Solutions site on top of your Cobalt website now also, and I think that was a great move!
Jeff, please dont put words in my mouth, I have always been a "facts" guy.