• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Multiple Website Vendors

I love Google Alerts when the name of my company gets mentioned. Why do some dealers have two websites? Let me answer with the facts for Jeff Simonton of McDonald. We NEVER said Cobalt lies to its dealers. What I said to Jeff, since I'm the one that said it, was this;
Take a look at the top GM dealers in the nation as far as sales is concerned, and you will ONE consistent metric, roughly 70 % of them use another provider on top of Cobalt. No disrespect to Cobalt as they are a great company, but they cant be everything to everyone. The reason aggressive dealers seek out different ad agencies and web site providers is advertising 101 which is to do something different than what everyone else is doing. Engage your marketplace.

Listed below are the top GM dealers in the country for their respective brand and who their main website provider is. I don't think their is too much more to say here.

Cadillac – National Top 10 CYTD Dealer Ranking Report


1. Cadillac of Novi – Dealer.com
2. Gold Coast Cadillac – Dealer e Process
3. Sewell Cadillac – Cobalt
4. Lafontaine Cadillac Buick GMC – Dealer e Process
5. Williamson Cadillac Buick GMC - Cobalt

6. Suburban Cadillac Buick – Dealer.com
7. Crest Cadillac – Dealer.com
8. Don Massey Cadillac – Dealer.com
9. Kent Batchelor Cadillac – eCarlist
10 Sarant Cadillac Oldsmobile – Cobalt


Chevrolet Top 10 Dealers – CYTD Retail Sales



1. Classic Chevrolet – VinSolutions
2. Paddock Chevrolet – Cobalt
3. Lone Star Chevrolet – Dealer.com
4. Buff Whelan Chevrolet – Nextsteppe
5. Joe Basil Chevrolet – Dealer built

6. Munday Chevrolet – Dealer.com
7. Karl Chevrolet – Dealer Impact
8. Bob Johnson Chevrolet – Cobalt
9. Moran Chevrolet – Cobalt
10. Phillips Chevrolet – Dealer.com


Buick GMC TOP 10 Dealers– CYTD Retail Sales


1. Everett Buick GMC - Cobalt
2. Beck & Masten Buick GMC Truck Hummer - Search Optics
3. Lafontaine Cadillac Buick GMC – Dealer E Process
4. Sellers Buick GMC – Search Optics
5. Jim Causley Buick GMC Truck – Cobalt
6. Courtesy Buick GMC – Cobalt
7. Al Serra Buick GMC – Reynolds
8. Jerry’s Chevrolet Cadilac – eCarList
9. Green Brook Buick GMC – Cobalt
10. Henry Brown Buick GMC – Reynolds

Now, with this all being said, let me address where McDonald Buick GMC sits which is SE Michigan.

The number 1 Buick GMC Cadillac dealer is Lafontaine Autogroup, a Dealer e Process client. Year end sales report also shows McDonald Buick GMC finishing in the lower third for sales in this region. I also did notice you have a Vin Solutions site on top of your Cobalt website now also, and I think that was a great move!

Jeff, please dont put words in my mouth, I have always been a "facts" guy.

 
Last edited:

✨ AI Highlights

Dealers with multi-brand portfolios debated whether maintaining separate website vendors for different OEM franchises (e.g., Cobalt for GM, Dealer.com for Ford) is worth the operational complexity and cost. The consensus leaned toward consolidation where possible, with most agreeing that managing one site per brand—even if imperfect—reduces confusion and allows better focus, though some argued that secondary group sites can be justified if the primary OEM provider underperforms.

Replies Views 22 8,804 Started Last Reply