- Dec 19, 2018
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- Bill
My finance manager quit and this is the weekend that I promised my sales manager off for his son's birthday. So it's just me today. Small dealer problems!
Hang in there Bill. You will get there.My finance manager quit and this is the weekend that I promised my sales manager off for his son's birthday. So it's just me today. Small dealer problems!
I noticed that Al West doesn't come up for Used searches still. I tried this once only because my owner came back from a 20Group with a dealer who lead the composite and "doesn't do any digital advertising". I knew there were a number of other factors like he had all the Ford dealerships in the area and had been a loved dealer for 20+ years but for the sake of a grand experiment I complied and went cold turkey. This was in late 2018 and early 2019 so we were getting chunks of in-store visit data from Google at that time so could verify we dropped 700+ in-store visits and our group suffered. In fact, it took another 90 days after going dark for 90 days to just get back on track. I understand your controlling expenses but I'm a believer that going dark on digital is a high risk strategy. Have you changed your approach since March?I'm also going to have to break my rule on trying to go with minimal to no advertising. I feel like I'm going to HAVE to do VLA to increase our presence on search. VLA seems to be the lowest cost option for this outside of maximizing our BGP.