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My New Adventure - Al West Nissan

Bill,

Have you had a chance to look at avg. used car recon cost (Purchase Units to Trade-ins), look to book stats, used car appraisals and cost to market data (are they loading up in trades or are they getting trades at a good cost to market only to be buried in them by service)? What does your used car inventory mix look like (Percentage of Purchase units to Trade-ins)? How much water are you carrying with your used inventory? Are you looking at desk managers deal structures (are you holding on trades, getting $$$ down, avg. number of pencils given, are they boxing the F&I manager in with no room to move). How strong is your F&I manager?
I WILL be, but I haven't yet. I had a few of these on my list, but I will be adding some of the others you mentioned. I also have expected recon vs actual recon on my list. I agree that these are all important metrics. Unfortunately, finding reliable data will be difficult as the dealership currently fails the "bad data in, bad data out" test. That's a key area we will be building. Thanks for sharing your thoughts. This is exactly why I'm sharing mine. Our inventory manager is has experience in finance, but was never the main guy by the sounds of it. As I gather it, he was maybe the subprime guy. So there will be a lot of training to do there as well. He's next on my training list. We also have to build some processes around that department including improving our documentation. Lots of work to do.
 
Pricing issues... pricing issues everywhere!

3rd party sites and the website don't have prices that agree with one another. We have to be ensuring pricing accuracy regularly. Why do dealers just hope the pricing is accurate! Verify!

We have now done a complete retraining and both internet leads and phone up. Now time for the follow up training. I don't believe in training. I believe in training in the classroom, then training on the job, then following up on the training, and then holding people accountable to said training. Make sure they have the training, the tools they need to be successful, they know the expectation, and then hold them accountable to that expectation.

I'm taking a look at commissions earned previously and my expectations of them going forward. With the losses the dealership is taking, I don't believe salespeople are making anything off of what they are selling. With where we're at, I'm thinking we are going to need thin margins for a period to move metal, so I don't see it getting any better. I'm thinking this might be a good time to move to a non-commissioned sales staff and use it as an organic selling point.

Thoughts?
It’s a perfect time for that pay plan switch. Did you have that pay structure at your previous store? That’s our structure and we made that change around the same reasons you listed. Happy to talk through it all with you and share ours.

What inventory tools does the store use? Vauto? Homenet?
 
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It’s a perfect time for that pay plan switch. Did you have that pay structure at your previous store? That’s our structure and we made that change around the same reasons you listed. Happy to talk through it all with you and share ours.

What inventory tools does the store use? Vauto? Homenet?
We were a best price store, so yeah we had a base plus a per car bonus after a certain number of units. We also had a quarterly bonus.

This dealer currently uses Dealerslink. It seems decent so far for the basic stuff. Haven't dove into the deeper stuff yet.
 
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I am pretty confident that I will now have all of my pricing problems fixed after my next update.

In the process, I also lowered the price of 52 of our 88 units. :rip::rip::rip: Let's see if I get fired.

38 of our 65 new cars are over 99 days old. 17 of those are over 148 days old. 4 of those are over 198 days old. Would be interested to know that this compares to other Nissan dealers.
 
Dude, I want to help! We're closing in on our new platform. If you're up to it, when I have some bandwidth open up, I'll find a way to plug you in and help you sell more cars.
You know that I'm 100% in on your product. Will be one of the first that I add. Just need to get to a point where we are able to spend a little money. Trying to keep costs as far down as I can right now.
 
"I'm thinking this might be a good time to move to a non-commissioned sales staff and use it as an organic selling point."

That's pretty bold. Would you give quarterly or yearly performance bonuses?

Your training, training, training, and then met our expectations is pretty standard for good companies in my industry. Good companies invest even at a cost to ensure the employee is set up to win and a fail is all on the employee.
 
"I'm thinking this might be a good time to move to a non-commissioned sales staff and use it as an organic selling point."

That's pretty bold. Would you give quarterly or yearly performance bonuses?

Your training, training, training, and then met our expectations is pretty standard for good companies in my industry. Good companies invest even at a cost to ensure the employee is set up to win and a fail is all on the employee.
I’ve found that any time you change a pay plan you have to add a little nugget like an extra bonus. They will also have the chance to choose to stay on the current plan. So you have to give them som enticement to switch. New people won’t have the option.

Thanks for the vote of confidence on the training.
 
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