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My Rant about DealerInspire.

Guys! Is there anyone in this forum or in internet land that this post can reach that uses the Dealer Inspire pricing API with VAuto??? Is your pricing API disconnected??? Ours has been disconnected now for months!! I've had a case open with this issue for three months now for this issue to get fixed. VAuto swears from the mountain tops that they have their integration setup correctly. This is 1,000% on DI's end with their change. These Devs at Dealer Inspire simply will not take the time to sit down and get this fixed!!! This wasn't like this before. They were know (especially in this forum) for their support.

I've Been on the phone multiple times with DI about the issue.
Talked to Inventory team at DI. Given multiple stock examples.
Conferenced in VAuto and DI support and DI's inventory team on the calls.

I'm fairly patient and understand bugs and scripts not working correctly, ripple effect with code changes, etc... but damn man.

@Jason are you still over there at DI? Can you help with this?

@AlexVetter could you please ruffle some feathers over there with the DI devs and help get this fixed?
 
Trust me, two years ago I would have balked at the idea of switching to Dealer.com. We were eager to move our Ford store off their platform and onto Dealer Inspire where the rest of our sites were.

Fast forward two years, and I’ve developed a newfound respect for the DDC platform. It’s rock solid, like a tank - things don’t just break randomly, and onboarding is a breeze. Their mobile SRP and VDP's are among the best in the industry. They also have some impressive new designs coming out at NADA.

Dealer Inspire was a great partner of ours for nearly a decade, and there’s a good chance we’ll eventually go back. As vendors grow and scale, there’s a cyclical nature to it. Sometimes what’s old becomes new again.

Is DDC perfect? No. But is any OEM approved website provider really?

(PS: We don't use DDC for dig-ad)
@Ryan Everson ; Yeah I though that was a big deal when you took your whole group to DDC. Especially after you've done a video testimonial for DI and been such a techie advanced partner of theirs. But I assume you did this to "push the easy button" and simplify your platform across the board with your dealerships and OEM requirements?

I do think the DDC SRP\VDP is pretty slick these days and fast; but I do think we as a group know the DI platform front to back as Wordpress users for years (since inception) and we've got some advanced admin access from DI to go beyond support and fix our own problems ourselves on the fly. Where DDC in the past would take a week or more to get the simplest things done. Not sure if that has changed?... also its COX.... We all want off as many COX products as possible.

We took a short stint to check out Team Velocity; and as of today; we taking our 5 stores back to DI and our prior SEM\DigAd Vendor.

But before I pressed all the enrollments; I did a deep dive into the vendor lists again across our OEM's and we wanted to pick 1 vendor across our brands; and that list is short... It was #1 Dealer Inspire, #2 DealerOn, #3 DDC; which honestly we didnt look too hard at DDC; I think they could of slid into #2 or maybe given a shot at store or two in #1 spot. But our SEM-Vendors and our people prefer DI. I also noticed all these vendors have been like whisper quiet for like 3 or more years; as if they all got 1000-3000 dealers on their platform; they all have the OEM certs and connections to Shift etc; and now they just printing cash\firing support staff\"streamlining".... And its going to be HARD for a new advanced vendor to break into the OEM certs and on the lists; this kind of prevents future innovation..

Guess well see what unfolds next as Shift and JD power make their new list of vendors for 2026 which they expect to roll out in March.
 
This is me.
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This is me after moving to a DI website!
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Ok... Where do I start? How about with creating pages. It's wordpress right? How hard can it be? Well, lets see here. There's no shortcodes provided for the basic information. A simple shortcode for like Service hours and phone number. Sales hours and phone number or for Parts. Sure theres a template that has all of them but if your building out specific dept. pages, why put other depts info on there?

The page is built for a specific dept. I've pretty much come to the point now that I don't even use the wysiwyg editor now. I've moved to outside tools to build the content in the pages. Then when I need a shortcode to populate a section, I plan ahead for a 35 - 45min call into tech support for them to chase down the answer because they don't know it. How about staff pic's for those dept's? Where the shortcode for that? It's nowhere to be freaking found in the dashboard. Nowhere!!!

- How about showing a button on mobile and hiding it on desktop?? Simple right?!?! Not really! There's a CSS class name you have to know in order to do this and you have to edit the HTML and name the class name for that link with that specific CSS classname. I found this on the Service Appt page if any of you are wondering. To hide the Appt scheduler on mobile use this classname for the div container (<div class="hidden-xs">) that has the iframe for your scheduler. To show the button on mobile use this classname in the div container for the link (<div class="visible-xs">)

- Inventory. I could write a freaking novel about this. I'll give you one example. I set up a call with VAuto and DI to setup the pricing API. I was on the phone with both companies for just over an hour explaining the pricing, where to display it, etc, etc... I had to go into a meeting so I jumped off the call. Before I left the call, I confirmed with everyone that everybody understood what was needed and where. "Yes Rick, we understand and we'll have it setup for you shortly." I thought, great! I can mark that off my to do list. Three weeks later, I get a call that a vehicle needed a immediate price change. I go to VAuto, make the change and wait 10 - 15 mins and still no update on the website. I'm thinking, something is broke. Call DI support and they say it's set up. Well, after a few hours of testing I finally figured out what the issue was. DI mapped the pricing API to a price field in their tool that wasn't displayed anywhere on the live website. Basically a hidden field. Seriously... It got priced to a field that wasn't being used. FYI - the pricing API still isn't setup last time I checked.

I could keep going with issues and problems that I've had and continue to run into. I'll keep it short for now. A simple word of advice to anyone reading this. When you do your demo, be sure you do a very thorough demo, especially if your a hands-on internet manager and build your own pages. Don't let them show you a couple of items to wow you. Have them to build a page in front of you that you yourself would build and see if that person knows how to use their own product and tools. Ask them about the short codes and where to find them (Hint - they're not in the dashboard anywhere). To show a button on mobile and not desktop, ask them to show you (Hint - you have to use the code I posted above). If the person showing you the demo doesn't know Bootstrap (how to split a full page into separate columns and containers) and CSS, they're seriously going to embarrass themselves. If you don't know Bootstrap and CSS, you're going to struggle as well.

Just my .02 cent

Now, let me get back to building some more content with my 3rd party applications for my DI website.
A lot of the friction you describe comes from hidden classes, missing shortcodes and tools that require you to dig into HTML instead of giving you clear options in the dashboard, and the inventory setup story shows how easy it is for a simple mapping error to break pricing without anyone noticing. The best takeaway for anyone buying or demoing a system is to make the rep actually build a real page in front of you, switch it between mobile and desktop, and show where every shortcode and container lives. If they cannot do that without diving into Bootstrap and custom CSS, the platform will slow you down later.
 
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