- May 14, 2011
- 63
- 18
- First Name
- Sean
We are one of the largest and most profitable dealer groups in New England and are seeking a proven Digital Marketing Manager to join our Marketing team. The Digital Marketing Manager will be responsible for activities including, but not limited to; Search engine optimization, web page building (HTML format) Internet marketing, content development, lead generation, monitoring increased visibility, usage of web sites. This person will work and report to our Director of Marketing.
Responsibilities
• Manage day-to-day SEO operations including new product launch initiatives, site enhancements, content development, link building campaigns, and all associated reporting & analysis.
• Develop and implement SEO strategies and plans for organization.
• Develop, own, and manage organization’s SEO roadmap and collaborate with internal teams to improve SEO rankings through technical Web site enhancements, linking strategies, copy/metadata optimization, blog/press release content building and internal process improvement.
• Optimize and submit company appropriate content to various platforms, such as online directories.
• Create unique video content for dealer sites.
• Build custom web pages.
• Ensure websites maintain brand standards.
• Perform analysis of SEO performance using vendor and e-commerce analytics platform.
• Monitor back link data on a regular basis.
• Recommend and implement SEO modifications based on analysis.
• Advise team on potential SEO/SEM program ramifications resulting from various initiatives.
• Provide analysis, direction and implementation of new/emerging strategies including tactics related to
social search strategies; i.e. Google Places, Ratings, and Google+.
• Stay abreast of emerging SEO trends and technologies; sharing newest best practices and
suggestions for changes to current processes.
• Participate in documenting the internal best practices for SEO.
• Team with Director of Marketing and Internet Managers to communicate program progress
and results on a weekly and monthly basis.
Requirements
Qualifications:
• College degree in Business, Digital Marketing or Graphic Arts.
• SEO and paid search marketing experience preferred. Automotive preferred.
• Excellent web design skills and HTML coding.
• Strong understanding and proficiency of key SEO/SEM concepts, interfaces and tools
• Proficiency in Google AdWords & Analytics
• Experience with multiple software programs related to SEO/SEM best practices and strategies
• Experience in driving competitive site analysis, keyword density analysis, optimization of site content,
and ad-copy generation
• Experience with MS Office and blogging platforms
• Video production and editing skills.
• Passion and knowledge of SEO strategies and tactics, as well as experience with the principles of
online marketing and paid search
• Professional experience in writing online copy preferred
• Ability to establish new processes, track promotions and provide accurate reports
• Experience with best practices for editing, proofreading, grammatical rules, and optimized writing
techniques.
• Superior attention to detail and ability to effectively multi-task and work with in tight deadlines.
• Accepts personal accountability and pride in work reflecting a strong work ethic to self and team
Please email [email protected] if you are interested. This is a great opportunity!
Responsibilities
• Manage day-to-day SEO operations including new product launch initiatives, site enhancements, content development, link building campaigns, and all associated reporting & analysis.
• Develop and implement SEO strategies and plans for organization.
• Develop, own, and manage organization’s SEO roadmap and collaborate with internal teams to improve SEO rankings through technical Web site enhancements, linking strategies, copy/metadata optimization, blog/press release content building and internal process improvement.
• Optimize and submit company appropriate content to various platforms, such as online directories.
• Create unique video content for dealer sites.
• Build custom web pages.
• Ensure websites maintain brand standards.
• Perform analysis of SEO performance using vendor and e-commerce analytics platform.
• Monitor back link data on a regular basis.
• Recommend and implement SEO modifications based on analysis.
• Advise team on potential SEO/SEM program ramifications resulting from various initiatives.
• Provide analysis, direction and implementation of new/emerging strategies including tactics related to
social search strategies; i.e. Google Places, Ratings, and Google+.
• Stay abreast of emerging SEO trends and technologies; sharing newest best practices and
suggestions for changes to current processes.
• Participate in documenting the internal best practices for SEO.
• Team with Director of Marketing and Internet Managers to communicate program progress
and results on a weekly and monthly basis.
Requirements
Qualifications:
• College degree in Business, Digital Marketing or Graphic Arts.
• SEO and paid search marketing experience preferred. Automotive preferred.
• Excellent web design skills and HTML coding.
• Strong understanding and proficiency of key SEO/SEM concepts, interfaces and tools
• Proficiency in Google AdWords & Analytics
• Experience with multiple software programs related to SEO/SEM best practices and strategies
• Experience in driving competitive site analysis, keyword density analysis, optimization of site content,
and ad-copy generation
• Experience with MS Office and blogging platforms
• Video production and editing skills.
• Passion and knowledge of SEO strategies and tactics, as well as experience with the principles of
online marketing and paid search
• Professional experience in writing online copy preferred
• Ability to establish new processes, track promotions and provide accurate reports
• Experience with best practices for editing, proofreading, grammatical rules, and optimized writing
techniques.
• Superior attention to detail and ability to effectively multi-task and work with in tight deadlines.
• Accepts personal accountability and pride in work reflecting a strong work ethic to self and team
Please email [email protected] if you are interested. This is a great opportunity!
