Need a PPC Expert Please!

[joe.pistell]

Joe, does your store still keyword other dealerships names? When I was at Saturn you guys did it for all surrounding dealerships. To my knowledge that wasn't good business back then.

edit: More so frowned upon. I don't mean good business!

Ryan,

That was two-three years back. That was a short lived campaign. With that campaign I had just discovered DKI (Dynamic Keyword Insertion) and I used it all over like a crazy man. It didn't take long to realize all it did was piss everyone off.

Oops. Next.

 

[ryanabbott]

Joe. Thank you for that answer. I had a strong dislike for your company up until two minutes ago when I read your response! I love competition but shadiness is a pet-peave of mine!

 

[joe.pistell]

Joe. Thank you for that answer. I had a strong dislike for your company up until two minutes ago when I read your response! I love competition but shadiness is a pet-peave of mine!

I rather like shadiness...

 

[ryanabbott]

Well played. Me too then!