- Jan 14, 2014
- 3
- 0
- First Name
- Jason
First post is going to be a little long but really need some input on what I need to do.
Our metrics have dropped the past three months in row across the board. Dealer sites are slow same with 3rd party vendors. The owner called me in and wanted to figure out why so I shared with him that a lot of it has to do with the time of year, inventory cut backs, and marketing funds being cut back. He asked me to think of new ideas that will get us back on track so I suggested we add SEM to our dealer sites since our entire market is on some sort of paid search. He looked at me like I was crazy and said no Im not spending more money find a way to make it work without spending anymore money. I told him we are spending quite a bit of money on a 3rd party vendor that has only generated 17 Chevy leads in 5 months and cost right around 1800 per month so lets stop wasting the money and move it towards SEM. He again was upset saying we need to find ways to get things back on track without spending more money or changing anything. My question is this if I already have the google plus, yelp, facebook, email blasts, pricing specials, 100% pictures, 100% descriptions, 100% new car specials, and everything else done what the hell can I do without increasing the spend or making changes to the current budget.
I really dont have any ideas and my boss doesn't either. Im stuck and need some help!
Our metrics have dropped the past three months in row across the board. Dealer sites are slow same with 3rd party vendors. The owner called me in and wanted to figure out why so I shared with him that a lot of it has to do with the time of year, inventory cut backs, and marketing funds being cut back. He asked me to think of new ideas that will get us back on track so I suggested we add SEM to our dealer sites since our entire market is on some sort of paid search. He looked at me like I was crazy and said no Im not spending more money find a way to make it work without spending anymore money. I told him we are spending quite a bit of money on a 3rd party vendor that has only generated 17 Chevy leads in 5 months and cost right around 1800 per month so lets stop wasting the money and move it towards SEM. He again was upset saying we need to find ways to get things back on track without spending more money or changing anything. My question is this if I already have the google plus, yelp, facebook, email blasts, pricing specials, 100% pictures, 100% descriptions, 100% new car specials, and everything else done what the hell can I do without increasing the spend or making changes to the current budget.
I really dont have any ideas and my boss doesn't either. Im stuck and need some help!