kcar,
re: SEO
Here's a few unsolved SEO puzzles that are on my todo list. I need some help:
- I'd like your thoughts on the importance of site architecture*.
- I am especially interested in your thoughts of faceted navigation (its all the rage!). Especially helpful would be how to get feedback to optimize path specific faceted navigation (i.e. SUV > AWD > Price??)
- Have you seen any examples of an auto dealer web vendor using Schema.org microdata? We're missing the "Rich Snippet" train!
- Car dealers have a catalog site, It's ecommerce site with no checkout. Duplicate content is everywhere. A bot's time to crawl a site is not infinite (aka "Crawl budget").
- Have you been in GA webmasters tools to prevent Google from crawling dupe pages (i.e. URL sort by prices). If so, what did you find? If not, why not?
- In your opinion, how should website vendors conquer this problem at the site level? Use “canonical†tags or should they just be blocked?
* Please talk about where we're at in the site architecture evolution(relative to other industries).