Need Technical or Business help? Ask kcar, kcar knows all!

[joe.pistell]

kcar has all the potential in the world and I LOVE strong opinions like his because it shows his passion... but... if his passion is really all about himself, then, I don't get a sh*t what he thinks (JQ, you've personally seen me drop the hammer on "stage hogs", you know how I am .


Look at all the self-less players here that have made 50 posts or more. Every single one of these people have helped me make more money.

Name..........................................# of Posts

bpreston	59
Brent Palen	80
Brian Tucker	139
brianpasch	60
CAORYAN	290
CFrentzen	172
Chip Grueter	61
CliffC	63
Craig bulowski	165
DanMorgan	65
danoneil	392
davidmoon	293
DrewAment	176
ECURB	90
Ed Brooks	244
Eley Duke	105
ghen	258
iceman101	63
Jake L	56
Jarrett	129
Jason Walter	92
Jeff Kershner	1,136
Jerry Thibeau	609
JesseJ	57
JoePistell	1,497
JohnScott	163
JQuinn	88
Katie	66
kevinfrye	131
KoreyB	60
Marc McGurren	94
Matt DoCampo	112
mattwatson81	453
mikeelmore	79
Mitch Gallant	270
Mitchell Brenner	105
MullerToyota	97
Nathan Carr	63
NickCybela	68
Ryan Leslie	116
Ryan Thompson	278
Shawn Morse	52
Shereef	154
Stefan	105
terrencegordon	52
tijerin	53
TuneyFish	89
umer.autojini	98
Walt Kustra	65
yagoparamo	174

We all have our moments of stupidness (me especially, sorry 'bout that rant TG!), but, for the most part, every soul on that list is truly motivated to pass along ideas to help others.

It's all about the community thread. Someone cuts it and never contributes... a beat down is coming.

 

[Alex Snyder]

<< the guy who makes Joe lose money

 

[yagoparamo]

I made Joe's list!

 

[ddavis]

kcar,

re: SEO

Here's a few unsolved SEO puzzles that are on my todo list. I need some help:

1. I'd like your thoughts on the importance of site architecture*.
2. I am especially interested in your thoughts of faceted navigation (its all the rage!). Especially helpful would be how to get feedback to optimize path specific faceted navigation (i.e. SUV > AWD > Price??)
3. Have you seen any examples of an auto dealer web vendor using Schema.org microdata? We're missing the "Rich Snippet" train!
4. Car dealers have a catalog site, It's ecommerce site with no checkout. Duplicate content is everywhere. A bot's time to crawl a site is not infinite (aka "Crawl budget").
   1. Have you been in GA webmasters tools to prevent Google from crawling dupe pages (i.e. URL sort by prices). If so, what did you find? If not, why not?
   2. In your opinion, how should website vendors conquer this problem at the site level? Use “canonical†tags or should they just be blocked?

* Please talk about where we're at in the site architecture evolution(relative to other industries).

Joe, I'm a good Sales Manager with marketing skills. I didn't understand half of what you posted. "Faceted navigation, schema.org, microdata, rich snippet? I'm strong in my area but I often worry that advances in technology will make this old guy obsolete.

 

[john.quinn]

Joe, I'm a good Sales Manager with marketing skills. I didn't understand half of what you posted. "Faceted navigation, schema.org, microdata, rich snippet? I'm strong in my area but I often worry that advances in technology will make this old guy obsolete.

DDavis - I used to be a good Sales Manager, who progressed through management and now direct all Marketing for a good-sized group -- and Joe leaves me in the dust with half the schtuff he talks about -- so DON'T FEEL BAD!!

 

[joe.pistell]

Joe, I'm a good Sales Manager with marketing skills. I didn't understand half of what you posted. "Faceted navigation, schema.org, microdata, rich snippet? I'm strong in my area but I often worry that advances in technology will make this old guy obsolete.

DD,

I am a world class digital marketing manager that couldn't sell a heater to an Eskimo... hahaha

Everything I wrote won't sell you more cars tomorrow, but, everything I wrote SHOULD BE in planning meetings in every web vendor in our space. I am the point man on our indie website and I am working on a ground up makeover http://forum.dealerrefresh.com/f43/used-car-king-make-over-diary-1683.html

kcar thinks he's an accomplished digital marketing player and I'm simply looking for his insight. I revealed just a few of the technical/marketing challenges that lie before me...

Strangely, kcar is silent ____

 

[joe.pistell]

Oh, one last thing DD.

A Car Dealer website is simply a catalog that happens to have buttons. Forget all the tech crap, marketing's job never changes. Display your merchandise, tell a story to engage the shopper, make that phone ring (aka: call to action), then ring that register!

 

[CliffC]

I made Joe's list!

I think everybody is on at-least one of Joe's lists.

I was afraid to ask before I saw this one.

 

[joe.pistell]

I think everybody is on at-least one of Joe's lists.

I was afraid to ask before I saw this one.

hahaha... but really Cliff, look at that list. Look at all the COMMUNITY HELP these players are making. It's quite amazing when you think about it... car guys are such evil monsters ;-P

 

[yagoparamo]

I got Joes punch once at the beggining of my walk in the forums when I posted some of my Craigslist banners, etc. But I holded my ground and, right or wrong, made a case for my work and at least contributed with that to offer a different POV to the dealers reading the forum.

Getting heat makes you better, for as long as you are willing to work with it, give some by contributing, take some by listening.