• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

New FCA Website Options

Jump to latest Follow Reply
#2
I think as the website companies keep growing and more dealers are going outside of DDC with the other providers. The OEM's want to offer it as a benefit to the dealer but in reality the OEM's need that shopper and visitor data the dealer websites collect. There's no free lunch. They may show you what your getting and pump it up really nice but... they won't tell you what they're taking!! You gotta remember, that site provider has a relationship with the OEM and then you! Not the other way around!
 
  • Useful
  • Like
Reactions: Alexander Lau and AdamMurray
#3
You nailed it. Really makes me sad, too (in a non-emotional, business kinda way). We choose one of the vendors on this list because of their independence from OEM programs (amongst other things, of course)...and then they show up on this list. Disappointing.

On a related note, I'm curious to see what they are even doing with the data they collect. It certainly doesn't filter down to us in any cogent fashion and I'm not seeing them doing anything earth shattering with it, either. A new TV spot with a car doing a burnout? Meh.

Maybe I've been listening to too much Gary Vee this month...
 
  • Like
Reactions: CortneyAS
#5
You're absolutely correct, Mr. Lau, and maybe I shouldn't look a gift horse in the mouth. At least we have some options now.

I do feel like I can go home early today, though, and crack open a new bottle of Makers. Your list mirrors mine and I consider you much more informed in this field than I can ever be. Thanks for the reinforcement!
 
  • Like
Reactions: Alexander Lau
#6
AdamMurray said:
You're absolutely correct, Mr. Lau, and maybe I shouldn't look a gift horse in the mouth. At least we have some options now.

I do feel like I can go home early today, though, and crack open a new bottle of Makers. Your list mirrors mine and I consider you much more informed in this field than I can ever be. Thanks for the reinforcement!
Click to expand...
HA HA... SWIG SWIG SWIG! thanks man... good luck
 
  • Like
Reactions: AdamMurray

✨ AI Highlights

FCA announced multiple website provider options beyond Dealer.com for Q2, prompting dealers to discuss the implications of OEM-approved vendor lists. The key debate centers on whether these "approved" options genuinely benefit dealers or primarily serve as a way for OEMs to collect valuable shopper data, with participants expressing skepticism about data transparency while ultimately acknowledging that having multiple choices is better than limited options.

Replies Views 9 4,507 Started Last Reply

Latest posts

Top Bottom
Back
Jump to latest Follow Reply
Jump to latest Follow Reply
Menu