Ed, It was rare attempt at trying to be nice. They don't understand that customers spend an average of over 18 hours researching the internet. Beyond deciding on the vehicle, think price might be a consideration? As those vehicles are priced, adding cars.com or AutoTrader would be a waste of money. I hear, "it will destroy my gross", daily. They refuse to believe that customers, with the advantage of the internet, know the market value.
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
New here
- Thread starter Young buck
- Start date
✨ AI Highlights
A 22-year-old new internet manager at a small Virginia dealership seeks advice on increasing web traffic (currently ~500 hits/month) and properly tracking leads. Community members identify the core problem: the dealership's used car inventory is priced significantly above market, making it uncompetitive regardless of traffic generation efforts, and the store underutilizes major listing platforms like AutoTrader and Cars.com, suggesting management resistance to real market competition.
Replies
Views
10
5,369
Started
Last Reply
Latest posts
-
How are parts departments dealing with their obsolete parts?- Latest: Dino Z | DLR Systems Pro
-
-
