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I ran the inventory through an analysis using our tools. The used pricing isn't just a little high, it's high to the point of being completely uncompetitive. 'Winning the ZMOT' with anyone spending any time at all researching pricing online will be a very daunting task.

Ed, It was rare attempt at trying to be nice. They don't understand that customers spend an average of over 18 hours researching the internet. Beyond deciding on the vehicle, think price might be a consideration? As those vehicles are priced, adding cars.com or AutoTrader would be a waste of money. I hear, "it will destroy my gross", daily. They refuse to believe that customers, with the advantage of the internet, know the market value.