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New - I mean Really Old lead source for CRM

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#2
Wow - talk about taking the long way around. I would always grab a couple of these on every other visit to the fax machine back in the day. Most found their way into the trash can.

Years ago there was an article on Edmunds (or any one of the many vehicle research websites) - "How to Negotiate and Buy a New Car" or something like that. One of the more recommended ways was to use the supplied template/letter with your requests and then fax to no less than 5 OEM dealers.

This dude thought he had a good idea, went back even further in time and sent it by traditional mail. :ltbulb:

How did it arrive...Pigeon or Horse?
 
#4
Jeff Kershner said:
One of the more recommended ways was to use the supplied template/letter with your requests and then fax to no less than 5 OEM dealers.
Click to expand...

Now they bulk send an email to every GM of every [MAKE] store in their area and say, "The first dealer to match the price of ________" or "I will tender all replies and the lowest cash price will get my business".
 
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Dealer Authority - Inventory

✨ AI Highlights

  • A dealer received an actual physical mail inquiry from a customer—a hilariously outdated lead source in the digital age—prompting discussion about how customer inquiry methods have evolved from traditional mail and faxes to email blasts to dealers.
  • The thread humorously traces this evolution while poking fun at how such an unusual lead would be categorized in modern CRM systems, with participants joking that it would inevitably be misclassified (e.g., as "Drive By") despite its obvious origins.

A dealer received an actual physical mail inquiry from a customer—a hilariously outdated lead source in the digital age—prompting discussion about how customer inquiry methods have evolved from traditional mail and faxes to email blasts to dealers. The thread humorously traces this evolution while poking fun at how such an unusual lead would be categorized in modern CRM systems, with participants joking that it would inevitably be misclassified (e.g., as "Drive By") despite its obvious origins.

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