a vin barcode scanner that gives market pricing, like autoniq or something similar
I recently opened my dealership for BHPH while I was doing wholesale with someone else and here is what I can say for now:
Vin scanning, manheim is best for now as it is free and does what is usually asked for (gives price range, car wrecks, owners and title), I did do carbly for a free trial and enjoyed it while it lasted. I can't afford to much as I am also new.
I highly recommend frazer, a huge tip given to me from a friend with 30 years of experience in the business and others, 'organize EXTREMELY WELL the inside of the dealership before the outside', auditors dont focus to much about the outside compared to the inside. Frazer is cheap for what it does and customer service is amazing and quick.
Get a floorplan and start seeing what is selling and what is not selling, my inventory is a little harder because people want diesel trucks and they're expensive in every way, cars and suv's aren't doing much so I have been having to auction them off. We are still starting to get customers so maybe once we get more flow, we can try cars and suv's more. Floorplan that I have is auction credit, highly recommend them, they're amazing customer service and work well with you.
Advertising: I use craigslist, offerup and facebook marketplace, I have no friends on facebook business page but I still have people seeing my inventory (or so facebook mentions) and I pay craigslist, $5/car since I have low inventory count. Offerup is free for 3 cars/month then $5 afterwards. A tip that I was told was to discount x amount of cash (usually $25) if they follow/like you in facebook, twitter etc etc at the spot! I tried to get on cargurus, cars.com, carsforsale.com, autotrader.com as a dealer and have had little success, dont know if it's even beneficial as I'm not moving to much inventory.
I usually stay quiet in this forum but the knowledge here is amazing!!!